HEY, FIELD-TESTED BRANDS!
lET’S TURN YOUR CONTENT INTO A SYSTEM THAT ACTUALLY WORKS
Tired of posting when you have time and hoping it hits?
I help outdoor brands turn their real-world content into a consistent social media presence that builds visibility, engagement, and brand trust—without you having to live on your phone.
SURE, YOU *COULD* DO IT YOURSELF.
But if you’re anything like most outdoor brands I work with—you don’t need more tasks on your plate.
You need someone who understands how to turn real outdoor content into attention, engagement, and sales across social platforms.
Most agencies will post your content and call it “management.”
That’s not what I do.
I help outdoor brands build a content system that actually performs—across Instagram, TikTok, and Pinterest—so your brand stays active, visible, and converting without you constantly feeding it.
IF YOu'RE READY TO:
Stop posting randomly and start building a real content strategy behind your brand.
Have someone manage your social media so your team can focus on product, field work, and operations.
Turn your content into consistent visibility—not just seasonal spikes or “lucky posts.”
Build a brand presence that actually feels active, intentional, and aligned with your audience.
Then this is for you.
All social media management tiers are designed to work with content provided by your brand. This can include:
Raw video clips, Product/lifestyle photos, Behind-the-scenes content, Existing brand assets, Content is then edited, optimized, and strategically distributed across platforms.
For brands needing support with content creation, additional options are available.
retainer packages:
Tier 1
Includes:
- 12 posts/month (3 per week total)
- Mix of Reels + static/carousel posts
- Captions + hooks for every post
- Full scheduling + posting management
- Light engagement support (3x per week)
STRATEGY LAYER:
- Monthly content direction (what to post + why)
- Basic platform alignment (IG / TikTok / Pinterest awareness)
- Seasonal content awareness
REPORTING:
- Quarterly performance breakdown
- Light optimization notes
tier 2 (most popular)
tier 3
$650/month
Includes:
- 16 posts/month
- Reels + carousels + static mix
- captions + hooks optimized for performance
- scheduling + posting
- active engagement (not daily—5x/week max)
- content direction + monthly strategy call
- basic multi-platform adaptation (NOT full management)
- performance optimization
- Monthly content strategy plan + call
- Content direction (what to film + capture list)
- Content repurposing across platforms (IG / TikTok / Pinterest alignment)
- Hook testing + caption refinement
- Monthly performance insights
- Growth + engagement recommendations
$1,250/month
Not sure what tier fits your brand? All clients start with a discovery + strategy call so your plan is tailored to your goals, content output, and platform focus.
All retainers and packages are subject to a minimum 3 month term with a 30 day cancellation notice upon renewal. Pinterest is a slow consistent burn with reoccurring & relevancy.
Includes:
- 20 -25 posts/month (5–6 per week)
- Heavy focus on Reels + high-performing content formats
- 4–6 video content repurposes or edits/month
- Full caption + hook strategy for every post
- Daily scheduling + posting execution
- Full engagement management (comments + community interaction)
- Monthly campaign planning (seasonal/product/story-based)
- Full content shoot direction (what to film, how to capture it)
- Cross-platform content adaptation (IG / TikTok / Pinterest when applicable)
- Brand storytelling + messaging consistency
- Monthly deep-dive analytics
- Content forecasting (what to double down on next month)
- Strategic direction adjustments
$2,000/month
Customize your package or book stand-alone support
Content Planning + Shot List Strategy
UGC-Style Content Creation
Never guess what to film again
Includes: Monthly content plan aligned with your brand + season, Detailed shot list (what to film, angles, ideas, hooks), Platform-aware recommendations (what works on IG / TikTok / Pinterest) Campaign or product-based content ideas
Best for: brands creating their own content but needing direction
Starting at: $250/month or $300 one-time
Content Editing + Repurposing
Get more out of the content you already have
Includes: Video editing for Reels / TikTok, Clip selection + formatting, Caption + hook pairing, Repurposing content across platforms
Starting at: $300/month
Add-On Services:
Email Marketing Integration
Turn your audience into repeat customers
Includes: 1–4 email campaigns/month, Repurposing social content into email format, Basic strategy + content direction, Campaign messaging aligned with your brand
Starting at: $250/month
Let's chat about social media Marketing ->
Short-form video concepts designed for conversion + engagement
Hook + script ideas for high-performing content
Product storytelling angles that feel natural, not scripted
On-site or remote content direction/recording depending on scope
Starting at: $500/month
Pinterest Distribution Layer
Extend your content beyond social media
Includes: Repurposing content into Pinterest pins
SEO-optimized titles + descriptions
Traffic-focused distribution strategy
Starting at: $400/month
RESULTS THAT SPEAK FOR THEMSELVES
📌 Increased engagement within the first 30 days of consistent strategy implementation
📌 Stronger content performance through improved hooks, captions, and distribution timing
📌 Higher visibility across Instagram, TikTok, and Pinterest (depending on platform mix)
📌 More consistent inbound interest from customers, collaborators, and audience growth
📌 Clients experience stronger brand recognition and content consistency within 60–90 days
📌 Followers are up and continuing to grow. One client has seen a follower growth of 18k followers of one year working together!
What if your brand didn’t rely on “viral moments” to be seen?
What if your content actually worked consistently—because it was built with strategy, not guesswork?
What if your social media didn’t feel like another job… but a system that runs in the background while you focus on the field, product, and business?
✨ That’s what this is. ✨
HOW IT WORKS
Secure Your Spot
with a paid retainer, signed agreement, and completed intake form.
Brand + Content Strategy Buildout
Once your info is submitted, I map your content direction, platform focus, and posting structure within 2–3 business days
Content Execution
I take over scheduling, optimization, captions, and engagement strategy across your platforms
Ongoing Butt-Kicking
While you focus on running your business, I handle on-going brand management: posting, optimization, engagement, seasonal strategy shifts, performance tracking. Your content stays active and converting — without you lifting a finger.
A one-time $100 onboarding fee is due with your first month’s payment. All packages require a 3-month minimum commitment and 30-day cancellation notice.
Retainers are due before each month begins. Social Media is a slow-burn platform — consistency wins here.
ONGOING MANAGEMENT
Weekly content planning + scheduling
(aka what I’m doing behind the scenes while you get back to creating)
Your content is mapped out ahead of time so your brand never goes silent or feels random. Every post is intentional, timed, and aligned with what your audience is actually engaging with—so you stay consistent without scrambling last minute.
Caption + hook optimization
Your posts are written to stop the scroll. Instead of basic captions, every hook and line is designed to increase attention, saves, shares, and engagement—so your content actually performs, not just exists.
Platform-specific posting strategy
Your content isn’t copy-pasted across platforms. Each platform gets a tailored approach so your brand shows up the right way everywhere—whether that’s discovery on TikTok, connection on Instagram, or long-term traffic on Pinterest.
Engagement + community monitoring
Your audience isn’t ignored after you post. Comments and interactions are monitored so your brand stays active, responsive, and connected—building trust and recognition instead of passive posting.
Seasonal campaign adjustments
Your content evolves with your business and your audience.
Whether it’s hunting season, product launches, or lifestyle shifts, your strategy adapts so your content always feels relevant—not outdated or off-season.
Performance tracking + insight adjustments
You’re not guessing what works—we’re watching it.
Content performance is reviewed so we can double down on what’s working, adjust what isn’t, and continuously improve reach, engagement, and visibility over time.
“
We finally have consistency across our content, and it actually feels like
our brand is showing up online without us constantly managing it.
- Beta creator feedback
We're Experts at Creating Content That Connects.
WHY RECKONING?
With years of experience building content systems across outdoor and lifestyle brands, Reckoning specializes in turning real-world content into consistent digital presence.
We don’t chase trends.
We build systems that keep your brand visible, relevant, and working in the background—so your content doesn’t just exist, it performs.
LET'S DO THIS THING, ok?
WANT IN?
I can't wait to help you level up _____. Send over your info and we'll connect on the best way to move forward.
