Media kit
Built by a marketer. Driven by the outdoors. Reckoning is where the outdoors, real life, and a little bit of everything in between collide.
With nearly a decade of experience in marketing and social media, I built Reckoning to create the kind of outdoor media I wanted to see more of honest, entertaining, and rooted in actual experience.
Through the Reckoning podcast, social channels, photography, video, and editorial content, we share the adventures, gear, food, stories, and people that make getting outside worth it.
I'm just as comfortable covered in dirt after a day in the mountains as I am talking beauty, wellness, family, or life around a microphone. That range is part of what makes Reckoning different.
For brands, that means content that doesn't feel like an ad dropped into someone's feed. It feels like Reckoning.
WHAT RECKONING IS ABOUT
Bringing adventures and nature to others through not only photo and video, but audio as well.
Entertaining and educating through the stories we share.
Inspiring others to either start or go on their next adventure, with a new sense of confidence from the information, inspiration, or gear they discover through our content.
Offering a unique perspective from both a him and her point of view, plus an authentic outdoor family dynamic.
VIEW PHOTOGRAPHY PORTFOLIO →
RELEVANT STATS
Followers on Instagram
4k+
Monthly Instagram Views
64K+
Instagram views from non-followers
63%
Followers on Tiktok
4k+
Typical Content Reach
100K
63%
Recent IG engagement rate
5%
Average Listen Time
Last 30 days • Spotify
46 min
Website Sessions
Google Analytics
13.7K+
About My Audience
My followers find solace in the outdoors including generational and new outdoorsman. They are brand-aware, and shop at brands like Vortex, MTN OPS, Thrive Market, Scheels, Amazon and Ulta. They have other fantastic qualities like being ambitious on and off the mountain, and appreciate content like video and audio.
- 50% Women & 50% Men ages 25-45
- LOYAL PODCAST LISTENERS
- enjoy personal, informal content
- respond to original content + humor
- particularly enjoy my EPISODES, TIKTOK, Pinterest & recommendations
- FOLLOW ALONG ON OUR ADVENTURES & share theirs with us!
309
9k
198
309
Ollin
Naturally integrating product into real-world hunting, family adventures, vlogs, humor and everyday outdoor content, while showcasing how the system is used in the field. Content included how-to and educational videos demonstrating the simplicity of the technology, how the pieces connect, and introducing the system to both younger and experienced generations. Product was also organically incorporated into podcast episodes, gift recommendations and lifestyle content. Content was distributed across Instagram, TikTok, YouTube Shorts, Pinterest and the Reckoning website.
Total reach across campaign content
340k+
Conversion Rate
33%
Audience Response:
"I bought the OLLIN system because of you, and after showing it to my hunting buddies, they were blown away. Now we all have the system and can interchange it with each other."
Social Media/Podcast
Campagain
Instagram Only stats:
Sales Generated
$12.3K+
"We love seeing what OLLIN comes out with next and watching you introduce us to new systems like the Nexus. We were as speechless as your dad was when you showed him!"
59
1,840
12
47
MTN OPS
Showcasing new line of women's active wear for leggings and joggers, paired with active jacket. Campaign was done through unboxing, try-ons, humor videos & photos in the field. It was published on Instagram posts and stories. TikTok feed & story. As well as Pinterest Idea pins.
Post Reach on ONE TikTok humor video
190k+
Impressions across all social platforms
200k+
Instagram Comment
"My box just got here with my leggings!!! I'm about to open it now! . . I got the joggers too!"
Post Reach on one TikTok humor video
11K
29k
224
2,314
Vlog
Intrigrating product in to tanning routine that is informal, vlog style video. Campaign will be followed up with answering questions on video with replies, FAQ and a new vlog showing the wear of product, new application + afters. TikTok feed & story. As well as Pinterest Idea pins.
Stat's below are from TikTok only:
Post Reach on ONE TikTok vlog video
533k+
Product link clicks in one day
577
TikTok Comments
"THANK YOU FOR YOUR TIPS!! I APPRECIATE THIS SO MUCH!!! "
Post Reach on one TikTok vlog video
"This is the first time I have been influenced on Tiktok!. . ."
Revenue of items shipped in 30 days
$6,696
past video & photography
CAMPAIGNS
Day-in-the-Life Adventures + Humor
Taking gear outdoors in everyday use as a hunter while showing humorous/relatable moments.
Demonstration + Testimonial
Hitting pain points of needing energy and focus without a high amount of caffeine for the office or on the mountain, in day-to-day wellness routine + outdoors.
Beautiful product demonstration with a clean and simple background that can be used with several trending sounds.
Recommendation
Sharing gear for an outdoorsman, with hook, what's inside and CTA.
Demonstration + Testimonial
Showing how easy an add on to your system is for Ollin + hitting pain point of sharing the moment with kids.
(Please note: most videos have trending sounds on the social media platforms and may not be shown here due to copyright laws)
Demonstration + Testimonial
Organically showing full system to generational hunters.
See on IG | Tiktok
First Impressions/Try On
Giving honest reviews about athleisure wear for women while trying on!
Photography
Dedicated photography of product.
Vlog | Day-in-the-Life | Motivational
photography portfolio →
Photography
Photography
Recipe development, process shots & outdoor photography of dish.
other COLLABORATION
CAMPAIGNS
Rugged Road Outdoors
In motion & lifestyle shots showing products in use as ideal customer would use
MTN OPS
Organically showing supplements in day-to-day wellness routine + outdoors.
Clean beauty products for special occasion & everyday use.
There are a million creators. Here’s what makes Reckoning different:
Men, women and families who love the outdoors, invest in quality gear, and aren't afraid to get outside, try something new, or go the extra mile.
Telling a story through a short video with a killer hook. (Not the fishing kind.) Vlogs that bring the outdoors, new gear and the newest tips to our audience. Going into the field, woods or mountains, and capturing real experiences in motion.
We bring professional marketing experience to the outdoor space, creating content with strategy behind it—not just content for content's sake.
FREQUENTLY ASKED QUESTIONS
The specialty I provide when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. Why invest in content creation?
- Brands with social media presence give an opportunity to create a community with their consumers.
- Relatable content improves conversions.
- Our content can be used for various projects/campaigns.
Yes, licensing and usage rights can be signed over to the brand to use/edit. This can be factored into content creation packages. Allowing the brand to stay up to date with ever-changing trends, such as sounds.
Q. Can we white label for ads?
We know how important it is to have a compelling image or hook within the first 3 seconds. Show a problem agitator and the solution, benefits, or features. With an authentic testimonial and closing with a CTA.
Q. Content strategy?
our EXPERTISE
Product or service INTEGRATION
Gift Guides
Pinterest pins
ASMR Videos
Unboxing Video
Video content creation or UGC for short-form videos for TikTok, Instagram & Pinterest. Includes basic editing (cuts, text, voiceovers)
Video Product Demonstrations
Product Demos
Brand Ad Podcast Placements
Script Reads
client list
Brands I have worked with for in-person live events. Branded Podcast Ad Placement. Video & Photography campaigns. Marketing strategy created for digital or product sales or website traffic. Done through social media, email, and Pinterest marketing.
Taste Maker Conference
This Vivacious Life
Life is but a Dish
Tonic Site Shop
Frosting & Fettuccine
Sam Adler Photography
Cook with Confidence
Camofire
Paleo Running Momma
The Wooden Skillet
BlackOvis
MTN OPS
Rugged Road Outdoors
Sjolie
Ollin
Sheep Feet
Tastemaker Conference
This Vivacious Life
Life is but a Dish
Tonic Site Shop
Frosting & Fettuccine
Sam Adler Photography
Cook with Confidence
Camofire
Paleo Running Momma
The Wooden Skillet
BlackOvis
MTN OPS
Rugged Road Outdoors
Sjolie
Ollin
Sheep Feet
Uber
Ubuntu Life
Verizon
(Click the brand to learn more and see our work)
PODCAST REVIEWS
“Britt”
This show brings real, insightful conversation to your earbud. You can hear Britt’s energy in her voice. She is her own force to be reckoned with and each episode brings new and engaging info. But her warmth and obvious delight in what she is created makes you feel as if you really are sitting around a campfire with an old friend. Xx
— Kel @Ping Adventures, Guest & Apple Review
“Practical tips!”
Good tips and tricks! Especially food ideas for hunting!
— M.E. Phone Home!, Apple Podcast Review
“Grab a cuppa and sink in!”
Hearing Brittney interview her amazing guests literally makes me grab want to grab cup of coffee and stop doing whatever I’m doing and just listen. Not trying to do a million things at the same time…but really sink into the cozy conversation. A must listen!
— btngroupie, Apple Podcast Review
“Like sitting around the campfire with a friend…”
I love listening to Brittney and this podcast. She is so real and it feels like you are just shooting the breeze around the campfire. Grab some mallows and pull up a camping chair!
— Chandice-This Vivacious Life, Apple Podcast Review
follow @brittney.long
If you're into harvesting your own organic meat through hunting while loving some good high-maintenance, low-maintenance beauty. Firing up your smoker, and using that wild game. Plus, great conversations around the campfire about all things outdoors, wellness, entrepreneurship, life & more.
You've come to the right place!
Follow Along →
New here but thriving →
I'm real into Pinterest →
